And the best thing: it is a simple and powerful tool , applicable to any type of business strategy, target audience and company size.
The Canvas Model is a methodology develop by Alexander Osterwalder and Yves Pigneur. Which allows to develop, visualize, evaluate and alter new or existing business models.
In the book: “Business Model Generation of 2010” , the authors captur this methodology, where the ne to question and reveal business perceptions was emphasiz.
For this reason
They opt for a methodology divid into nine basic modules , which reflect the logic that a company follows to generate revenue. These nine modules cover the four main areas of a business: customer. Supply, infrastructure and economic viability.
Although defining or validating a business idea is not architect database an easy task, the Canvas Model is useful for putting it into practice and creating a business model . This is a “ kind of blueprint for a strategy that will be appli to the structures, processes and systems of a company .”
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Origin of the Business Model Canvas
origin-of-the-business-model-canvas-rd-station-blog
The Business Model Canvas (BMC) was born thanks to the similar questions people also ask Swiss Alexander Osterwalder . In his doctoral thesis, he us the term “Business Model” as a reference. Which in his opinion did not have a consensus in its definition. Now, defining the term was not enough for him. It had to have a latent incentive for innovation. Prototyping and collaborative creation or co-creation.
Using Design Thinking concepts
Alexander start with a simple PowerPoint gambler data chart . Years later, it would become a canvas, translat into a nine-block canvas or frame.
In 2004, Alexander complet his PhD thesis at HEC Lausanne University in Switzerland on Business Model Innovation. He maintain a blog and disseminat his work through it .