Up to 79% of consumers say that user-generat content, or UGC, influences their purchasing behavior. With authentic content from real people, your target group can identify more easily, they trust it, and such content is therefore better able to convince them to take action.
What does the term UGC mean?
UGC marketing rules not only social networks and, as with influencer marketing, its further growth can be expect. Get ahead of the competition and rea netherlands whatsapp number data d how to incorporate UGC into your marketing , how to evaluate it, and how to work with UGC creators.
Let’s quickly review what UGC is first. The acronym comes from the combination of user generat content and refers to online content creat by people, not companies or brands .
UGC turns passive con ve brand bu the company makes payments every week to a bank account ilders and is us to increase engagement, drive conversions and improve SEO as you get new, relevant and engaging content through UGC marketing.
Curious about what user-generat content look malaysia data s like or who the UGC creators are? Read our first article in the series on UGC Marketing .
How to incorporate UGC into marketing?
As with all other fields, you should start with UGC by developing a strategy. Tell yourself why you want to work with user-generat content and what it should help you with.
UGC is good for:
long-term expansion of brand awareness,
launching a new product on the market,
support of special campaigns or discount events,
addressing a new target group,
a boost in sales or demand.
Bas on the set goal, decide where you will use the user-generat content. Although it can currently be seen mainly on social networks, it can also be effective on other communication channels.
In e-mailing, include authentic photos or reviews from users in newsletters and automations. For example, a welcome email after signing up for a newsletter or an abandon cart reminder, where UGC acts as social proof, will make your communication great. Or someone else is satisfi with the product, I want it too .
Add content from users to the product description on the e-shop . This will make you stand out from the crowd and add value to your captions.
Reviews from users are especially suitable for a company website , either in text form with a photo or in the form of a video. You can also add photos or videos to blog articles.
UGC can also enhance your PPC ads or social mia ads. This is also confirm by the performance campaign of our client Special Horticulture , which had three times more profits than banner advertising after the inclusion of a UGC video tutorial.