Now that you know how much money you have available, let’s write down your goals and objectives for the year. Organize where you want to spend your money, taking into account:
what is the budget;
previous experiences;
In this step, you must select the channels that will allow you to reach your target audience. We know that in traditional marketing, all you have to do is launch a campaign on radio or television and wait for your audience to be reached. However, in digital marketing, it is not that simple. You must choose the platform that is in line with your persona. Don’t understand? Let’s give an example.
Imagine that your target
Audience is made up korea email list of young people, aged between 15 and 22. It is very unlikely that you will reach them by sending newsletters or SMS. You already know that the main appeal will be on social media. Therefore, you should invest your money in the platform where they are: social media. In this specific case, Facebook Ads and Google Adwords are the best investment choices.
While you may be aware of your company’s target audience, it’s important to set aside resources for channel testing at this stage. If you’re not sure which platform to use, testing will only allow you to use a small portion of your resources to make the decision.
List all of the company’s marketing expenses
This is a basic part global company relocation part i—the basics of any marketing strategy: making a list . This is the time to brainstorm. Write down on paper or in a digital spreadsheet all of your company’s adb directory marketing expenses. Forget about costs and include everything you need to reach more customers.
If you’ve never created a marketing budget before, here are six essential pieces to help your business take off: