Many entrepreneurs set their company’s annual marketing budget and lock it away in a drawer. They only remember to look at the spreadsheet once in a while. This is wrong! on your desk every day. You should monitor it to see what is actually working and what can be changed.
To achieve positive results, take notes and make adjustments constantly. If you don’t want to change the current plan, create a new spreadsheet with the information and attach it. This will be very helpful for the next plan that you make. You will reach perfection after a long journey. Keep in mind that the market is volatile, so the first plan will never reach this level of excellence, and that many changes will arise.
Know your target audience
We’re going to reinforce this laos email list topic with you, given how important it is for a quality budget. Every company has a target audience, that’s indisputable. However, what many entrepreneurs don’t know is that they need to offer content specifically aimed at this audience. What happens today is that many companies want to generate leads by sending content everywhere, without a specific filter. In addition to being wrong, this is a waste of money and time.
If you don’t have a target audience yet,
You need to define it. You can do this by creating a persona — a fictional representation of your business’s ideal customer. After this step, you can create targeted content. Here’s an example of a persona:
Luis Otávio, 26 years old, resident in the Petrópolis neighborhood, monthly income of R$3,500.00, user of social networks, frequent gym-goer, bodybuilding enthusiast, concerned with nutrition and a healthy lifestyle.
If this persona beijing wechat public account development represents your target audience, how do you create a specific digital marketing strategy?
You know adb directory that Luis Otávio is a social media user, so post information about bodybuilding competitions, dietary tips, and lifestyle