Identifying the demographic and behavioral characteristics of your target audience is a key step when planning your advertising strategy. Luckily, Facebook allows you to segment your campaign according to a large number of variables that will help you guide it towards your audience. Find out what they are!
Places: Define the countries and cities you want to target. You can select from several options: if the person lives in that area, if they have been there recently or if they have visited but live more than 160 km away.
Age, gender and language: It is important to identify the age r updated 2024 mobile phone number data ange of your audience, otherwise your ads may be viewed by users who would never be interested in your offer.
Other demographic data
Facebook also allows you to access segmentation variables such as: relationship (relationship status), education, work, housing, parents, ethical affinity and important events.
#3 Define your budget
How much are you willing to spend? Luckily, Facebook allows you to set daily limits . A on money or define a budget for a set of ads that will be spent over a certain period of time. You can choose a day and time to start and end your campaign. Unlike Google Adwords , it will never charge you extra.
At this point, you’ll also need to decide whether you want to pay per click on your ad, per action (like, post interaction, click to the website) or
#6 Measure your results
Now that you’ve launched your campaign, it’s key to track its progress using agb directory the Ads Manager tool , which you can access from the left-hand side of your personal account. It shows you information about your campaigns incl . S uding budget, spend, and schedule, as well as charts and metrics.
From there, you can access reports on various anThis will all everything has become more ow you to build an ad with the default features.
Are you ready to launch your first Facebook Ads campaign.