Digital transformation is a process of change in which companies use technology to improve their processes, increase efficiency and offer a differentiated customer experience. With the advancement of technology and digital media, it is essential that companies are also present in this environment.
Today, if a business doesn’t exist online, it telemarketing data practically doesn’t exist in today’s world. This has only intensified in recent years. And will continue to advance exponentially in the near future.
What is digital transformation?
Digital transformation goes beyond the simple adoption of new technological tools. It is a cultural and strategic change, in which technology is used as. An ally to adapt to new market and consumer demands.
The idea is for technology to be present in all sectors of the company. From customer service to the production of products and services.
Innovation, process automation and data collection are some of the key points of digital transformation. But remember, digital transformation is not just about technology. But a cultural and strategic change that involves the entire organization.
Why should a company adopt digital transformation?
There are several reasons why a company should undergo digital transformation. The main one is survival in today’s market. Companies that do not adapt to new technologies and digital trends end up falling behind and losing ground to more modern and efficient competitors. In addition, digital transformation can also offer advantages such as agility in processes, cost reduction and improved customer experience.
By being present in the digital environment, companies can also reach a larger number of people and expand their business. Other benefits include:
- The ability to collect and analyze data to make strategic decisions, the automation of repetitive processes, and the optimization of internal communication between teams.
- Employees who waste a lot of time how to create an effective email to win over your potential clients with manual. Processes gain more time with digitalization to perform other functions.
- Access to new markets and greater reach of potential customers: with an online presence, it is possible to win over customers in other regions and even in other countries.
- Increased competitiveness: By adapting to new trends and technologies, companies can stand out in the market and offer a differentiated customer experience.
Companies that went bankrupt for not digitizing
A clear example of the consequences of a lack of digital transformation is the case of Blockbuster, the largest video rental company in the world in the 1990s. With the arrival of online streaming platforms such as Netflix and Amazon Prime, Blockbuster failed to adapt and ended up going bankrupt in 2010.
Another company that suffered from a lack of digital transformation is Kodak, a giant in the photography sector. As digital technology advanced, the company was unable to adapt and lost much of its market to competitors who invested in new technologies. Kodak went bankrupt in 2012.
The same thing happened with Xerox, a copy and printing company, which failed to adapt to technological changes and ended up losing territory to more modern competitors. And with the arrival of smartphones and applications that allow the digitalization of documents, Xerox ended up going bankrupt in 2018.
Blackberry, the famous mobile phone malaysia data manufacturer, is also an example of companies that did not follow technological trends and ended up losing out. With the appearance of smartphones with Internet access, Blackberry was unable to compete and lost its relevance in the market.
How to start digitalization?
The first step to start digital transformation in a company is to understand its audience and their needs. It is important to know the market trends and to always be up to date with new technologies. Next, it is necessary to evaluate which areas of the company can be improved with the use of technology.