The welcome email is an essential part of your PRM strategies!
It is the first contact with the Internet user, the one that lays the foundation for their engagement. It is also the key element of the success of the welcome process.
And like all first impressions, your welcome email is critical to your relationship successful welcome email with your prospects.
It also has a high potential for ROI, as it occurs at the time when your leads are most “hot.” And yet, a poorly constructed welcome email or one that is not tailored to your target audience can have the opposite effect and penalize your KPIs…
How to create an effective welcome email?
Find out here in just 8 key points.
A first suggestion that should sound like an unbreakable law:Be concise and forceful!
Dataventure It’s easy to say it… but in practice, how do you do it? reveals its tricks with this little memo…
Concise: Limit excessively long descriptions. You should focus all your attention on a relevant headline that will quickly interest the reader. Deployment: Clearly and whatsapp number list forcefully highlight your offer from the first third of the creative. Touchpoints : Multiply touchpoints with potential customers through numerous calls to action (CTAs) throughout the creative. Also highlight the main CTA. It should be visible at first glance .
Architecture : The headline, offer, and main CTA should be placed in the first third of the creative.
Best Sellers Focus on your leading products if your range is broad and deep.
Limited : Reduce the length of your email.
Engaged : Your email is a reflection of your brand, so adopt a tone powder data that is unique to it.
And now you can too.
A round of applause for the designer! BOOM! It’s time for our graphic design recommendations. Let’s translate because the graphic designers in our house are a little bit special, a little bit artistic…
Tailor your creative to your target prospect’s codes to boost your KPIs
The star is your product. Show it.
Promote the use of product images, preferably your bestsellers, to illustrate your different worlds and collections. This will help potential customers immerse themselves 6 steps to prevent my emails from going to spam in your brand’s universe and increase response successful welcome email rates. Be careful with images that are too segmented; it is better to choose images that can appeal to a wide audience. Also avoid images that are too lifestyle-oriented, focusing on a mannequin or a landscape that hides the product.
Play with variety and scenery.
Vary the images of your chosen products to represent your different ranges depending on the latest developments or seasons.