Those who follow this blog frequently will remember that a couple of days ago I invited the readers of this blog to participate in an experiment to find out which color gets the most conversions on a landing page.first results experimentPhoto rights by FotoliaHow to participate in the conversion button experimenMany thanks to those who sent me an email wanting to participate. I
Apologize for not having responded to all the emails
I will do so as soon as possible. I think I did not turkey telegram data explain myself very well the other time so I will detail it a little better than when I posted the first one. How can I participate to contribute more data to the experiment?Create a landing page with an A/B test using tools like Leadpages (affiliate link, first 30 days free) or with free WordPress plugins like Landing Page (I have tried several and this is the one I liked the best.
2. Replicate the template 6 times, varying only the color of the button . The colors I used are orange, blue, green, yellow, purple, red and white (the latter is optional, I didn’t mention it the first time). This is the landing page I created.Landing page and template I’m using to 18 tips to humanize your business with video marketing run my experiment
Get 100-500 visits per variation . If you start from scratch and don’t invest in advertising, it will be difficult to get that much traffic in a short time. When you have the landing page created rich data with its variations, you can send me the link and I’ll help you spread it. This way, we both win. You get leads for your project and we get more data for the experiment.
The results of my first landing page
I am lucky enough to have the creation of landing pages as my daily routine. Therefore, I only had to make a little extra effort to obtain this type of data. I want to present you the first results of a landing page that has already received almost 2,000 visits in a couple of days. Here is the summary of the data:
They don’t tell you all that. You experience it first hand because that’s real life . It’s like when you run a marathon for the first time and you hit the wall you didn’t see coming. You know it exists when you hit it.
Most people can’t stand real life
Even if you tell them, they won’t listen to you. Before going to bed, they’ll take a blue pill. Then, when they wake up the next day, they’ll think that everything was just a passing nightmare in their ideal world.
PS: This post has arisen spontaneously due to a recent event. I have noticed that people resist when you create uncertain scenarios with incomplete data. They feel lost and insecure. Sometimes they are unable to move forward because they cannot make decisions when they feel they do not have absolute control. They prefer not to move than to make mistakes. They prefer to be unhappy within a known context instead of a possible uncertain happiness . It all starts with the educational system that makes us believe that there is a perfect reality. Nobody prepares us for real life despite its undeniable existence. I think it is time.