Yes, there are advantages when you launch a new product and are quickly brought back to earth like we were. But there are clearly more disadvantages:
- Low conversion rate : In the end, many people will decide not to buy because of a bad average rating.
- Less sales : If conversion drops, sales that do not reach the initially estimated threshold are also logically affected.
Faster learning
Impact on branding : In the worst case scenario, even a brand’s branding can be affected, with a bad rating for one product spilling over into others.
We agree that nobody wants bad reviews on a new product on Amazon. But within the bad there are always important aspects. There is a mexico whatsapp number data quick learning curve. You also realize that the features that people value more than others do not always have to match your expectations and more than once there can be surprises.
Returns are down
And the curious thing is that there are still on the other hand, facebook fewer sales returns. People already know what to expect. Comments and ratings are often not disastrous, although they are not as important for one buyer as for another, and also if the price-quality ratio is still good. No matter how poorly a product is rated, if the acquisition cost is so low compared to the competition, many buyers dare to take the step because the perceived risk is small.
- Without giving the impression that someone has made a mistake. Describe the situation as neutrally as possible. Do not point the finger at anyone in particular. Do not mention people but describe situations.
- Don’t give the impression that you already resource data know everything. Do it in a humble way. No one has seen it all and has the solution for it. No matter how much experience you have, neither do you.
You communicate very quickly
- People appreciate answers to their questions. Everyone likes feedback. They will perceive you as a nice person who they will want to work with down the road.
Now, at the point I am at right now with my project, I have to provide real value. It is still early and the feedback received is about the first impression. I soon have to present real results because it is also true that if you do not move from talking to action, that first impression can also quickly turn into the opposite perception.
The idea behind all this is to come back to the field stronger than before. That’s what we’re going to do. I’ll let you know how it went.