Lead generation is a vital part of some digital marketing strategies focused on business growth and sales.
I invite you to think about the process from back to front: before selling you must build a relationship and, to do so, you need to collect data that allows you to contact the potential client.
This database is built thanks to a meticulous “lead generation” strategy, through which the user is identified and their information is captured.
To achieve this you must become a good fisherman.
Fishing professionals know the favorite delicacy of the fish they want to catch, the ideal season and time to find them, the time they should invest, and the right moment to raise the nets or take out the hook.
Something similar happens in the vast sea of the Internet.
Your customers have common interests, so to attract them you need to know them and offer them content that they find valuable.
Once they’ve tried your delicious treat, it’ll be an easy sell.
In this article we will tell you everything you need to create a system that will allow you to start a solid relationship with potential clients.
Lead generation: what is it and what is it for?
Lead generation is the process of identifying, attracting and collecting information from users interested in what you offer.
These potential customers are known as “leads,” and their contact information and other relevant data are stored in a database for later tracking and converting them into real customers.
Lead generation serves to:
Identify potential customers: A good lead generation system allows you to identify and segment your audience to focus marketing and sales efforts on people who are most likely to become customers.
Capture contact information: Makes it easy to collect important data such as email addresses, phone numbers, and other essential information to track and personalize your message.
Increase sales: With quality leads and an effective follow-up process (such as content marketing through different channels), you will be able to sell more almost without realizing it.
Measure return on investment (ROI): Thanks to lead generation, it is possible to calculate the profit between the investment in user acquisition and the income produced by subsequent sales.
A lead generation strategy can be crucial to the growth and success of your business, brand or venture.
At Gali Digital we know how to 2024 updated phone number list from worldwide create powerful strategies that connect you with the client.
Steps to create a lead generation that will grow your business in Puerto Rico
Now that you know what a person will calmly analyze problems and find logical solutions lead generation is and its benefits, we are going to tell you how to put it into practice in your business, personal brand or venture.
1. Define the lead generation objective
The main objective of lead generation is to identify and attract users who may be interested in the products or services you offer.
Therefore, when creating your own lead acquisition system, you need to be specific when defining what type of lead you want to obtain.
These questions will guide you to do so:
What common characteristics do the people you are looking to connect with and offer your products or services to have? (Try to be as detailed as possible: gender, age, profession, average income, relationship with technology, concerns, hobbies and preferences).
What types of data do you need to classify and track them?
What is the size of the database you want to build?
How long would you like to take to achieve this?
Answering these questions will ensure that the leads you capture are of quality.
Furthermore, once the foundations have been defined, it will be easier for you to move forward with the following aspects of the system and, subsequently, measure and evaluate the success of the process.
2. Create an irresistible offer for the audience
Now that you know exactly what goals you want to achieve, it’s time to define what delicacy will attract the user to give you their valuable data.
Think about the whole process: the person will discover you through search engines, social media or advertising, see your offer and, finally, leave their data in exchange for something.
This “something” is crucial. Don’t be cheap. Create a juicy offer by focusing on the audience’s interests, difficulties, doubts and preferences.
When defining what you are going to ja phone number offer, ask yourself: Will this attract the type of customer I want to have in my business? Why should the user covet it and obtain it?
Some general ideas of what you can offer are:
Downloadable as guides, ebooks, reports or templates
Webinars or virtual events
Weekly Newsletter
Free trial
Special discounts
3. Facilitate the conversion process
Some strategies to make this stage easy for the user and successful for your database are:
Create effective and clear landing pages.
Simplify contact forms.
Show social proof, such as testimonials.
Facilitate navigation on your website .
Optimize the website for mobile devices.
Conclusions
Lead generation is the first stage of a process that ends in digital sales .
To achieve this efficiently, we recommend:
Define the objectives of the strategy
Create an irresistible offer that motivates the user to leave their information
Facilitate the delivery of user data