SEO and usability are merging more and more. Google’s stated goal is to provide users with the best possible and most relevant search results. Poor usability causes the bounce rate to skyrocket. Hardly any users these days are willing to put up with long loading times or poor user guidance. So make sure that you offer your users an optimal website experience. This includes a well-thought-out and logical information thanks to good usability architecture, a convincing design, good user guidance and a target group-oriented approach. In short: put yourself in your users’ shoes and give them exactly what they need. Always remember that more and more users are surfing on mobile devices. So opt for responsive design or a slimmed-down version for mobile devices.
#5 Create a search engine friendly framework
Content marketing is the buzzword when it comes to modern SEO. Target group-oriented content with added value is the key word. Websites that are optimized purely for keyword density no longer have a chance of achieving a good ranking in the long term. However, rules must also be sweden number data followed when thanks to good usability designing and implementing a website from a programming perspective. These include many classic SEO-relevant elements: among others, a clean navigation and semantically logical headline structure, search engine-friendly source code, sitemap, titles and descriptions, optimized images and internal links. And these are precisely what make for good usability. So don’t neglect the basic factors for a good website and therefore SEO because of all the content.
#6 Consider the guidelines for international websites
Internationally active B2B companies often have their own country websites for each target market. There are many different reasons for this: different currencies or thanks to good usability products/product focuses, but above all, of course, the language. There are then either country 7 best sales tracking software for smbs + feature comparison domains, subdomains or country directories for the individual websites. No matter which solution you choose, there are many pitfalls. The language labeling of the website, including the alternative language variants, is therefore a must. This is the only way Google will index the correct website and avoid duplicate content. For example, if you have separate English websites for the USA and the UK, you must inform Google of this.
#7 Avoid penalties for duplicate content
Penalties from Google are annoying and usually affect a website unexpectedly. Often the reasons for this have to be found out in the first place. Once the reasons have been thanks to good usability identified, it takes a while for the website to regain visibility. This means valuable time is lost during resource data which the website cannot be found in search engines. A common reason for penalties is duplicate content: this is identical content that can be accessed via two or more URLs. This can happen quickly, for example if the international orientation of the website has not been implemented optimally. Or if pages are assigned to several categories, as is often the case with online shops. The canonical tag must be used correctly here. But be careful: there are many stumbling blocks there too.