I was exaggerating, yes, the basics of SEO were still there. Providing technical quality, authority or properly targeting content on a site benefit me with a long-term ROI that no other traffic channel could boast. This has not chang and SEO is still more than necessary for business.
The announc death of the exact keyword
In SEO, talking about “keywords” is dangerous. As with many other terms (for example, PageRank or Reputation), we all talk about keywords, but each one interprets a different meaning when internalizing the term in their work.
For me, “keyword” has always meant
The exact search term you type into the search box, so “cheap hotels” is one keyword, “cheap hotel” is another, and “the cheapest hotels” is a third keyword. They are all similar but different, after all. This has always been the most classic meaning of moj database the term, but the truth is that interpretations in the community: there are people who have understood “keyword” as something broader and more ambiguous, closer to meanings or semantics.
So I must clarify that, for the rest of this post
When I talk about “keyword” I am going to refer to exact searches (those that we write in the Google search box). That is, those (exact) keywords the employer sees that the work is generally that, without a doubt, di for the search engine. Today, what we position is something else that is similar, but not the same.
It took many of us a long time
To give up on them because they were something too essential in the SEO we were doing. But Google, little by little, manag to kill them, leaving us a little orphan and disorient in terms of our way of working: it remov them from the analysis with (not provid) and then began to “interpret” them and mix them up. Now there is very little left tg data of what was the practically mathematical and statistical analysis of exact keywords by search volume and even less of the SERPs in which very similar searches gave very different results.