HTML was created as part of the concept of the World Wide Web. The intention was to create a global “web” of information linked by links, and the key tool was precisely the hypertext markup language, the development of which is marked by numerous vicissitudes.
If we simplify it, on the one hand we have a framework that serves
developers/coders to prepare the frontend. At first glance it’s basically HTML, however some specific tags and a reference to the library are required. At the same time, some common tags are replaced with their SS must not be larger than 75 KB, is inserted inline and must not contain the !important directive. Some other rules are here:
Restricting webfonts from designated sources only.
Validation requires HTTPS.
JavaScript is handled by its own component.
However, after creating such a version of the page, it is time to distribute it. If you already have one version of the page, you will need to add a link to the AMP version in the header. This version then gets into the so-called AMP Cache, which is provided by Google, Microsoft or Cloudflare, and quite possibly will have a different URL. However, it can also be set so that it is loaded from the cache under the original domain.
Advantages of AMP
Lightning fast loading. The lightning icon is not just there, because AMP pages really load very quickly . They are widely used especially for larger websites ( magazines, newspapers, etc. ), which are extensive and AMP often cuts them down significantly for mobile devices.
In addition, pages are preloaded, of course, if the page is displayed from an application that can work with AMP. Not to mention the fast AMP Cache, so there’s no need to worry about your server’s responsiveness.
Above all, a higher conversion rate is promised from fast-loading pages. There is no long loading time to italy phone number data discourage visitors. And since it is a technology from Google’s workshop, it is understandable that having an AMP version of the website can be a small advantage from the point of view of SEO .
Disadvantages of AMP
As with any technology, AMP is not entirely without problems. A fundamental disadvantage can be a more complex implementation for an existing website . For the WordPress editorial system, for example, there are plugins to help with this, but if when launching a business set deadlines and specific you want to keep a more unified identity, you can’t do without modifications.
Two versions also means that some features may need to be changed or reworked for AMP. For more complex bw lists systems of e-shop types, it can be considerably more demanding. Advanced functions can also be found in the area of analytics or advertising, because not everything can be deployed.