Many online sales processes today follow this pattern. First, you have to give something (free information or help), in return you receive a contact option and from this – with a little patience and the right processes – a new customer emerges.
The inbound concept takes this fact and implements it strategically and operationally.
This brings us back to the last of our initial questions:
Inbound – as a comprehensive method – influences not only advertising database marketing itself, but also all other areas of the company. This requires a fundamental rethink.
An inbound marketing agency helps companies integrate the inbound methodology across departments.
Digital agencies are often the ones who develop inbound for their partner companies and ensure that individual measures become an overall strategic package to significantly improve the company’s success – from setting up and integrating the software, data synchronization to a tailor-made strategy and monthly support.
The planning and implementation of the inbound strategy can be individually adapted to the needs and size of the company.
Properly prepare inbound and automation
Another aspect is this:
With the development and advancement of the inbound properly organized lead warming will ensure methodology, various software solutions for marketing automation have also emerged on the German market.
lass=”yoast-text-mark” />lass=”yoast-text-mark” />>This term suggests that there is software that takes a lot of work off the marketing department, sales and customer service and does this fully automatically. Software like HubSpot already achieves amazing things here.
The reality, however, is a little more differentiated. Part of a successful inbound marketing concept, including the appropriate software, is intensive planning and preliminary considerations.
For example, important questions must be answered, such as
- who is (or are) my buyer persona(s)?
- what are my marketing goals?
- What pain points do my personas bring with them?
A comprehensive digital strategy should also be used to ensure that the conditions for cross-departmental, technical networking within the company are in place.
The complex process of switching to the inbound methodology therefore deserves professional support from an inbound marketing agency, or better yet: a digital agency.
Read more: Tackling digitalization: Steps from the current state to the digital roadmap
Let’s talk about it
We at LANGEundPFLANZ digital are pioneers of the inbound methodology.
We are convinced that inbound is the future that has already begun.
And we want to convince more customers of this and make these customers more successful.
As experts, we offer specialist knowledge in the disciplines necessary for. Successful inbound marketing: SEO, SEA, data management, web design and web programming, and we know
that inbound marketing is the right method for customer acquisition in the digital age.</p>
More and more companies are realizing how effective inbound marketing is.
>Experience shows that an inbound marketing agency helps attract the right visitors, convert them into leads more quickly and turn them into customers.</p>
If you would like to get a complete overview of the powder data state of the art of lead and customer acquisition in online marketing, we recommend our free white paper . It also provides you with further insights into the inbound method.
And for deeper insights into our preferred inbound software fro